Internet marketers today spend quite some time perfecting their websites for search engines like google. Books have been written about search engine optimization and some sort of industry is promoting to offer search engine optimization services to potential clients. But where have this all start? How did we end up with the SEARCH ENGINE OPTIMIZATION world we live in nowadays (from a webmaster viewpoint seen)?

A guy named Alan Emtage, a student at the College of McGill, developed the initial search engine for the Internet in 1990. This search engine was referred to as “Archie” and was designed to organize documents available on the Internet at that time. About a year later, Gopher, an alternate search engine to Archie, was created at the University of Minnesota. These two kinda search engines brought on the birth of what we use as search engines today.

In 1993, Matthew Greyish developed very first search engine robotic - the World Wide Web Wanderer. But it took until 1994 in which search engines as we know them nowadays were born. Lycos, Google! And Galaxy were began and as you probably - two of those are still around right now (2005).

In 1994 several companies started experimenting with the very idea of search engine optimization. The emphasis had been put solely on the submission process at that time. Within twelve months, the first automated submission software packages were released. Of course it did not take long before concept of spamming search engines has been ‘invented’. Some webmasters speedily realized that they could swamp along with manipulate search results pages simply by over-submission of their sites. Even so - the search engines soon struggled back and changed things to protect against this from happen.

Soon, search engine optimizers and the yahoo and google started playing some sort of a “cat and mouse” sport. Once a way to manipulate google was discovered by the SE-optimizers they took advantage of this. The search engines subsequently revised and also enhanced their ranking algorithms to respond to these strategies. It absolutely was clear very soon that mainly a small group of webmasters ended up being abusing the search engine algorithms to achieve advantage over the competition. Black Hat search engine optimization was born. The underhand way of manipulating search engine resulted in faster responses from engines like google. Search engines are trying to keep the search results clean of SPAM to offer the best service to customers.

All of the search engine industry quickly realized that SEO (Search Engine Optimization) as a possible industry would not go away, and in order to maintain useful indexes, they can need to at least accept the automotive market. Search engines now partially consult with the SEO industry but are still very eager to straighten out SPAMMERS that are trying to adjust the results.

When Google. com started to be the search engine of choice over 50% of the Internet users it was highly visible to any person in the industry that search engine sending junk email had reached a new way of measuring. Google. com was way more important to the success of an website that many webmasters only concentrated on optimizing their very own sites for Google simply as the payoff was well worth the efforts. Again instructions Black Hat SEO took place, pushing down the honest website and their sites in search results delivered. Google started combating back. Several major changes to Google’s algorithms compelled all webmaster to to help new strategies. Black Hat SE-optimizers but suddenly saw something completely different happening. Instead of just being pressed down in the search results their particular websites were suddenly completely removed from the search catalog.

And then there was something referred to as “Google Sandbox” to show up in discussions. Websites either disappeared into the sandbox or completely new websites never made it to the index and were considered in the Google Sandbox. The actual sandbox seemed to be the place where Details ‘park’ websites either regarded as SPAMMY or not to be in accordance with Google’s policies (duplicate websites under different urls, etc . ). The Google Sandbox so far has not been proved or denied by Yahoo or google and many webmasters consider it being myth.

In late 2004 Yahoo and google announced to have 8 million pages/sites in the search list. The gap between Yahoo and google and the next two rivals (MSN and Yahoo! ) seemed to grow. However -- in 2005 MSN along with Yahoo! Started fighting rear putting life back into the search engine war. MSN and Aol seemed to gain ground throughout delivering better and better results compared to Google. Inside July of 2005 Askjeeve! Announced to have over 30 billion pages/sites in the research index - leaving Search engines far behind. No one search engine has won the conflict yet. The three major search engines like yahoo however are eagerly preventing for market share and one error could change the fortune of a search engine. It will be a rocky ride - but really worth watching from the sidelines.

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